How Valentine’s Day Increases Influencers’ Sales


According to Admitad ConvertSocial, a platform for monetizing social media traffic, last year bloggers’ income in the US grew by 7.2% a week before Valentine’s Day compared to the first week of February, while sales increased by 3.4% in the same period.

The activity of bloggers both in the US and around the world is off-the-scale before Valentine’s Day. For content creators, the date is a great opportunity to earn both on direct advertising contracts with brands and on affiliate links. For those who have just started blogging, such dates are perfect to jump in the game.

The following categories show increase in sales through bloggers during the week before February 14 worldwide:

  • Adult products + 25%
  • Cosmetics and personal care products + 15%
  • Products from marketplaces (all categories) + 14%
  • Furniture and household goods + 10%
  • Clothing, shoes and accessories + 9%

Based on the research, worldwide holidays are a great time to kick off blogging career since the demand for goods is especially high.

Below are the top product categories by share in total sales and income for bloggers:

  • Marketplaces (all categories) – 45%
  • Electronics and household appliances – 37%
  • Clothing, shoes and accessories – 9.1%
  • Cosmetics and personal care products – 2.7%

Admitad ConvertSocial is a platform for monetizing social media traffic in 3 easy steps via product placement. The platform has an instant connection to more than 100K potential advertisers including Farfetch, AliExpress and Nike, no limit on social networks and no content requirements for bloggers. ConvertSocial, an Admitad extension since 2019, resulted in an autonomous platform by the end of 2021, counting more than 10K active influencers who have generated over $ 300 million in orders.



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